Sauk County’s largest city, Baraboo offers a mix of small-town charm, picture-perfect scenery and modern innovation. Fondly nicknamed Gem City, Baraboo has vibrant tourism, agriculture and health care sectors, and its well-connected community offers an ideal support network for budding entrepreneurs.
The population of Baraboo has been growing steadily since 1990, and is now at its highest point.
The past five years have been a housing development boom, with expansive projects such as the Greenfield Reserve and Riverfront Development adding thousands of units.
Baraboo’s leaders are committed to fostering a vibrant business environment where a variety of companies can thrive. The community welcomes businesses of all kinds, including the sectors below:
Explore various documents relevant to development in Baraboo at the links below:
Have questions about development? Reach out to the Baraboo planning and zoning staff here.
The government of Baraboo may offer incentives to those looking to develop or relocate a business here; any potential incentives are negotiated on a case-by-case basis.
The town is a tight-knit community that’s friendly and welcoming, and just brimming with ways to get involved. Here are a just a few things to love about Baraboo:
Invest Sauk County is your partner in growing from the ground up. Feel free to reach out to us with any questions.
Sauk County can be separated into six municipalities, each a cornerstone contributing to the region’s enduring economic climate — explore them below.
